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Notion Template Business Valuation Calculator

What a Notion or no-code template business sells for: membership revenue, the churn of digital products and the creator's time.

Updated · By Niraj Kumar · 4 sources

Revenue

$

Average of the last three months, before payment fees and platform shares.

%
−10%30%

After churn. 2% a month is 27% a year.

%
0%20%

MRR lost each month to cancellations and downgrades, as a share of MRR.

$
months

Months of revenue a buyer can verify.

Costs and margin

%
0%100%

Revenue left after hosting, payment fees, platform shares and model or API costs.

$

Tools, contractors, support staff. Leave out your own pay and marketing.

Acquisition

$

0 if growth is all organic.

Risk and founder

Support, development, marketing: everything a buyer would take over.

$/h

What a buyer would pay a hire or contractor. Used for EBITDA.

Platform dependencyPlatform dependency
%
0%100%
Estimated exit value$76,500Range $51,500 to $101,000
SDE, a year
$49,200
Profit before your pay, valued at 1.55×
EBITDA, a year
$18,000
After $31,200 to replace your 10 hours a week; 4.2× EBITDA
MRR multiple
15.3×
1.27× ARR
Revenue cross-check
$85,500
$60,000 ARR × 1.43×; the estimate weighs profit 100%, revenue 0%
LTV:CAC
63.1
LTV $158, CAC $3, paid back in 0.2 months
How the multiple is builtTurns of SDE added or taken off, largest first.
FactorTurns
Base: SDE under $50k2.50×
Churn 6 to 10% a month−0.80
Platform risk: moderate−0.30
LTV:CAC 3 or more+0.25
One to two years of history−0.20
Gross margin 80% or more+0.10
Steady, 10 to 30% a year0
Part-time founder, 5 to 20 hours0
No customer over 10% of revenue0
SDE multiple1.55×
From revenue to SDE and EBITDA, a year
ARR (MRR × 12)$60,000
Cost of revenue (8%)-$4,800
Gross profit$55,200
Operating costs-$3,600
Paid marketing-$2,400
SDE$49,200
Founder's time (10 h × $60 × 52)-$31,200
EBITDA$18,000
SDE multiple for each example businessEach vertical's starting example on these pages. Hover or focus a row for its value and churn.
  1. 1Developer tool / API4.8× SDE
  2. 2B2B SaaS3.8× SDE
  3. 3WordPress plugin3.0× SDE
  4. 4Shopify app3.0× SDE
  5. 5Chrome extension2.1× SDE
  6. 6Productised service1.8× SDE
  7. 7Notion / no-code templates1.5× SDE
  8. 8AI wrapper / GPT app1.5× SDE

How is a micro-SaaS valued?

A Notion template membership earning $5,000 a month at 92% margin, with 7% monthly churn, is worth about $76,500 (1.5× SDE). Margins are excellent, but high churn, a small size band and reliance on Notion's gallery and the creator's audience keep it near the bottom of the range.

SDE = MRR × 12 × gross margin − (operating costs + marketing) × 12 EBITDA = SDE − founder hours × hourly rate × 52 SDE multiple = size-band base + growth + churn + founder + age + platform + concentration + LTV:CAC + margin (1.5× to 8×) value = w × SDE × SDE multiple + (1 − w) × ARR × ARR multiple, w = 0 at 10% SDE margin rising to 1 at 40%

This page uses the same method as the Micro-SaaS Valuation Calculator, which explains each term and assumption in full.

Worked example

A Notion and no-code template business sold as a $12 a month membership, earning $5,000 a month, growing 2% with 7% monthly churn, 92% margin, almost no costs and 10 hours a week of new templates and social posts.

  1. 1ARR: $60,000; gross profit at 92%: $55,200
  2. 2SDE: $55,200 − $6,000 of costs and marketing = $49,200
  3. 3Base multiple for SDE of under $50k: 2.5×
  4. 4Adjustments: churn 6 to 10% a month −0.80; platform risk: moderate −0.30; lTV:CAC 3 or more +0.25; one to two years of history −0.20; gross margin 80% or more +0.10
  5. 5SDE multiple: 1.55×, so $49,200 × 1.55× = $76,500
  6. 6Revenue cross-check: 1.4× ARR = $85,500; weight on profit 100%

About $76,500, within $51,500 to $101,000: 15.3× MRR, and 4.2× EBITDA after paying $31,200 a year for the founder's hours.

Frequently asked questions

Can I value one-off template sales with this calculator?

Approximately. Enter average monthly sales over the last 12 months as MRR, and a churn rate that reflects how quickly sales would fall if you stopped launching new templates, often 8 to 15% a month. Buyers discount one-off sales below subscriptions, because next year's revenue depends on new products.

What makes a template business worth more?

Revenue that does not depend on the founder's personal brand. Search traffic, an email list that transfers with the sale, a membership rather than one-off sales and a catalogue that keeps selling without new launches all raise the multiple. A business built on the creator's own social following is hard to transfer and sells for less.

What multiple does a Notion template business sell for?

For the business on this page, about 1.5× SDE, or 15× MRR: $76,500 on $5,000 of MRR and $49,200 of annual SDE. Change the inputs above to your own figures; churn, growth and founder hours move the multiple most.

Sources

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